2017 is the year of billions of smartphone users.Now the major problem with app developers are they are techies and not a marketer. As a developer,it’s very tough to understand your audience’s behaviour and the secrets of App Marketing.
You’ve developed a nice app, and now it’s already live in the App Store.The you need to think: How can you make people easy to discover it ?
1.App Store Optimization:
ASO is a solid task to accomplish before you publish your app to App Store.With the increasing number of apps (200 Million) in app stores, it’s a biggest challenge for the app publishers to improve discoverability of their apps to compete with the over saturated market.
Let’s pay attention to some best approaches.
App name: Have you chosen a unique app name?
Keywords-Select some best keywords relevant to your app but make sure not to “keyword stufff”
Description - You need to create content for describing your app clearly and accurately highlighting your app’s value and various features.You need to update your content frequently while uploading new version of apps along with release notes.
Screenshots and Videos - You need 4-5 best feature screenshots and an attractive app preview video for grabbing user’s interest to download your app.
Ratings - Your app’s positive rating can give your app a healthy rank in app store.
Top Secrets To App Marketing
2. Create a Demo Video:
Videos are the best medium to interpret anything what is your beautiful and well built app has to offer to the end users?
App promotion or we can say Advertising is in general is performed in text, image and videos.It’s proved after some research that video produces best engagement .
Some video ads has become iconic examples for the marketers for their unbelievable performance.Becasuse,a video can showcase your app best possible way.
If you want to create a demo video, you just need to create it for just 30 seconds.
You should update your demo videos, along with all your content every week or on monthly basis.Once you are ready with a nice video, make sure to take maximum advantages of social media in order to boost your app promotion. Your demo video can be included in various blogs,Facebook,Youtube channels and Instagram etc
3. Consider Other App Stores
You shouldn’t keep your app limited to apple App Store and Google play store.There are several other online app stores available in the market to upload your app and monetize it.
If your app is well built and you are publishing it with relatively less popular store, it’s likely to increase 200% more downloads than previous App Store.These are some other popular App Stores :
4.Collect App Reviews.
The value of app promotion is very crucial when number of downloads of your app and it’s monetization comes into picture. After All,people loves hearing about something about your apps.
Even though you want the whole world to know about your app, try to stay relevant.You should submit your apps to some app review sites.I have mentioned some best review sites below.
If you have implemented in-app purchases in your game , pick certain week days and offer them at cheaper prices and alert the users via push notifications and email notifications.
You can provide some options for the users to invite their friends to download your app.You can refer Candy Crush for best results.
7.Review Your App Performance regularly.
How can you closely monitor your app performance.You can check your app analytics by integrating some SDK in your app like AppAnnie or Flurry or AppFigures.Accordingly,You can plan some best strategies and execute.
8. Improve DAU (Daily Active Users) and Re-engage the Users who have installed your App.
You can take some initiatives to increase user retention by providing some Bonus on Daily and hourly basis via local notifications and In-App messaging.
Also,you need to include some best tweets of Google and Facebook to drive the users to open your app again and again.
Remember,more the app usage better the app rank in App Store.
9. Include heat map on your mobile app.
You need to analyze user’s behavior by installing heat map and understand which content user like the most.
10. Collect emails from users
You can bribe users and make them go through some login portal and collect their emails.
Growing email list can be a best weapon for marketing your app.
11. Respond to negative reviews and take Appropriate action
Stay tuned to the users and respond to their negative feedbacks to make the customers happy.
12.Integrate social media within the app
Sharing your app achievements and well designed screenshots across various social media platform can boost popularity of your app.
13. Include a link of Your App below Your Email Signature
It’s not an easy task for you inform your existing users that your have launched a best mobile app in App Store.
You need to send at least 40-50 emails a day including a download link of your app in your email signature.
It’s simple but can be very much effective way to promote your app in a short time.
You can add a customer support button in your app to send an email to you.So that, you can resolve the user’s query and help them instantly.
Also,you should review to all reviews time to time and answer them back.Your humble response can create loyalty in users and they will feel more secure.
If your customer is satisfied, thank them for their patronage and find some way to repay them for their kindness.You need to learn, apple’s customer support system.
15. Update Your Apps regularly
Customers always expects from you to make your app better for them.Apps that aren’t updated will be uninstalled from device.Plan for some fresh content for the customers and make them know that you are caring for your customers.
16.Make your app FREE
Free apps are the most downloadable apps in App Store.You need to put cost of the app FREE initially to boost downloads.
17. Do Some Marketing
It’s very difficult to predict the exact logic behind the algorithm of “Top Free App Charts”.But according to app publishers it’s the number of downloads within one week period of time that gives your app a better rank.
So,if you want to spend some money on marketing ,you should concentrate on getting a lot of app downloads during a few days.
18.Implement App Store Search Ads
Apple has brought a new concept of promoting your app for better rank.It’s true that nearly two-third of app downloads are organic .
Search ads can be a best way to improve app’s visibility.Search Ads are developed around an automated auction process similar to Google AdWords.
You can set good price you want to spend per tap on ads against the competitors.You just have to pay when user downloads the app after tapping the Ads.You can target specific groups based on demographic and location data.
19.Share App discussion in appropriate forums.
Discuss about your apps Yahoo and LinkedIn Groups, Google+ Hangouts, Twitter chats and other venues.
20.Choose best category For your app in the App Stores
The last but not the least is right category for your app.Users can easily view your app and download it.
Remember the above tricks and tweaks.Enjoy.