After that, many independent developers will drop out of the app store as it will no longer be profitable for them to continue.
There are huge profits to be made in selling iPhone and iPad apps.You need to market it effectively.
Secrets to Effective iPhone App Marketing ,you will learn all of the secrets that can dramatically increase your sales.
As an iOS developer,I am posting the easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps.Hope it will definitely help you.
You can do some research using google trends and Google Insight to see what kinds of app people are searching for.
2.The description of your app is one of the crucial part
(a) you can put good description and some keywords & tags could be very beneficial sometimes.
(b) Tweaking your App Store description so it reads well on as many different devices as you can.
(c) You can try to make the description show one line of text that shows good rankings, then one line of text that is a press quote.Then another line of supporting text about what the app does.
3.Designing an attractive icon
(a) Best icon influences the users.
4.Localize the description of your app in the App Store
(a) Localisation is sometimes very much effective for some countries like Japan,Thailand,China.
(b) Localising the app itself is often tricky and means that every subsequent update also has to be maintained.
(a) Rankings in the App Store push your app visibility and therefore app downloads,Rankings themselves are calculated algorithmically, based on your running momentum over the most recent three days of uploading App in App Store.The very first day is crucial.A strong start sets the base for the momentum
(b) you can sometimes set your apps to a future release date, or “Hold for Developer Release” if you you submitting an update to the App Store. This means you can release it so that it goes live just a few hours before any press coverage that you might have lined up.
(c) Getting very good reviews increases your App visibility and impressive downloads.(use of Appirater)
6.You don’t always need to do your big push at Version 1.0
(a) You can fix all the bugs and issues that everyone reports and make that v1.1.
(b) Then you can push this out in a big way.
7.Thinking about paid versus free
(a)You can try switching the app to free for short periods and see what you earn.
(b).It's a trick to attract users.
8.Building social / sharing features directly into your app
(a) It includes Twitter, Facebook, or email,blogs etc.
(b) You can try to share content (video, audio, or images) if you can.
(c) You can create a professional animated video for your app,if possible.
(d) You can reward your current users for sharing their download via Social Media(Twitter, Facebook, or email,blogs or like)
(e) You can reward your users for sharing news of their download with access to locked levels, extra points etc.
(f) In order to continuously drive downloads you need to continuously release content publicising it. If, by chance, you have a website, a Twitter account, or a Facebook page that’s an easy place to promote it over and over again
(g) You can Add "Follow me on Twitter" or "check out your latest app here".
(h) You can also participate in forums or app review sites and of course put some valuable comments, posts and a link for your app.
(i) .You can send out a couple of codes whenever you reach out to
bloggers. It’s also nice to drop a few free codes on Twitter or Facebook for your fan. 9.Running little competitions on Twitter and Facebook
10.Love for the little blogger too
(a) A text description, screenshots (iPhone and iPad), promo codes, your App Store page url, your website, and an embeddable Youtube video of the app etc. 10.Treating your customers like the precious gold
(b) you should support requests and ideas and to incorporate the issues that keep bubbling up to the surface.
(c) you should evaluate the App reviews on regular basis.
11.Make it easy for your customers to talk to us
(a). You can built a feedback button directly into your app that lets your customers easily send us a support email. The email automatically includes their device, OS, app name, version etc. You get hundreds of these emails every day.
(b) One great way is to add a "share" button within the app itself. This way, happy users can post the app to their Facebook Timeline, Twitter profile etc
12.Making it easy for people to join your mailing list.
(a)Every time You get a new user who downloads your app You should make it easy for them to join your mailing list.
13.Maintenance of Apps.
(a) Submitting meaningful updates regularly.More than just 'bug fixes' please.
(b) Regular updates scheduled for your app (when your app is updated, it's considered new) and you'll get the new app buzz again
14.Pricing your iPhone App Effectively for Maximum Success.
15.Cross-promoting your app with other apps that you have also.
(a) You should show marketing popup of other existing Apps .(Promotional Popup)
16.Advertising on niche websites can help a little
(a) If you have an website,it's a better platform for app promotion.
(b) If you have the budget, you can consider an app marketing agency (Appency and AppMuse).
17.Push Notifications:-(Local and Remote)
(a) You should build a push notification feature within app so that you can keep your users updated or send reminders (like updates to your app.
Hope it will definitely help you :)